Quota Sampling Definition In Research
The quota sampling method is more suitable for research types where the accuracy of the research outcome is not essential. Researchers choose these individuals according to specific traits or qualities.
Quota sampling is a simple yet effective way to do research in the.
Quota sampling definition in research. They decide and create quotas so that the market research samples can be useful in collecting data. Quota sampling is a sampling methodology wherein data is collected from a homogeneous group. Quota sampling method is a non probability sampling and it can be defined as a sampling method of gathering representative data from a group.
Quota sampling is defined as a non probability sampling method in which researchers create a sample involving individuals that represent a population. Application of quota sampling ensures that sample group represents certain characteristics of the population chosen by the researcher. It can easily be administered and helps in quick comparison.
It involves a two step process where two variables can be used to filter information from the population. What is quota sampling. The effectiveness of quota sampling can be ensured if the researcher has a clear understanding of the objective of research and in depth knowledge about the population.
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